Copywriting Course

Diploma in Copywriting Course

The 20 Copywriting Modules

  1. Becoming a Copywriter
  2. What is copywriting?
    What do copywriters produce?
    How do copywriters work?
    Your writing style
    What skills do you need?
    Evaluating your strengths and weaknesses
    Self-Assessed Assignment

  3. Setting up as a Copywriter
  4. A place to work
    The tools you will need
    Your business name
    Useful reading
    Tutor Marked Assignment

  5. Your Audience - Whether on a Screen or on Paper
  6. Who will read your copy?
    Understanding people’s needs
    Why writing for the web is special
    Who are you trying to attract?
    Sites from the visitor’s perspective
    Define your tone
    Tutor Marked Assignment

  7. How Copywriters Write
  8. How to get started
    Reading aloud
    Avoiding writer’s block
    How much should you write?
    Achieving the right paragraph length
    Write headlines that invite people to read on
    Use the active tense
    Don’t use long words
    Tutor Marked Assignment

  9. More Advanced Writing Strategies
  10. Make an offer
    Offer a guarantee
    Add testimonials
    How to link sentences
    Helpful introductory words
    Using good punctuation
    Using contractions
    Avoid weasel words
    Splitting the infinitive
    Using capitals
    Self-Assessed Assignment

  11. Writing for Different Kinds of Web Pages
  12. What content should you have?
    How to make an index or home page
    Special pages
    Specific products and services pages
    Contact us page
    About us page
    FAQ page
    Shopping carts and billing page
    Buying site content
    Tutor Marked Assignment

  13. Writing to get Websites Found by the Search Engines
  14. SEO copywriting: what it is and why you need it
    Optimising web pages and related elements
    Optimising keyword density, synonyms, and phrases
    Internal and external linking strategies
    Tutor Marked Assignment

  15. How to Write Great Pay-Per-Click Ads
  16. About Google Adwords ads
    How you can help your clients with AdWords, and get paid
    The three elements of an AdWords ad
    How to write an AdWords ad
    Other PPC advertisement programmes
    Non contextual ads
    Website pop-ups
    Self-Assessed Assignment

  17. How to Sell to Customers Using Email Marketing
  18. Email marketing
    How to write marketing emails
    Writing email newsletters
    Email marketing and the law
    Self-Assessed Assignment

  19. Writing for social media
  20. Why brands write on social media
    Writing for Social Media: The Essentials
    Writing for Twitter
    Writing for Facebook
    Writing for LinkedIn
    Writing for Google+
    Scripting YouTube Videos
    Creating Pinterest Content
    Writing for Tumblr
    Writing for Reddit
    Scripting Periscope Videos
    Self-Assessed Assignment

  21. How to Write Better Direct Mail
  22. Advice on writing a letter to send with your direct mail
    Writing a powerful opening
    How to achieve the ideal style and format
    Boosting your response rate
    Mistakes to avoid in direct mail
    Printing your direct mail
    Tutor Marked Assignment

  23. Punchy Press Ads
  24. Getting a creative brief
    Producing concepts
    The three elements of the ad
    How to advertise a service
    How to advertise business-to-business
    Writing successful small ads
    Tutor Marked Assignment

  25. Writing Leaflets and Brochures
  26. What format do you need?
    Technical literature
    15 ways to make your brochure more interesting
    Special types of leaflets
    Mistakes to avoid
    Self-Assessed Assignment

  27. Press Releases: A Reliable Source of Income
  28. What is a press release?
    Why offer press releases to your clients?
    How to construct the perfect press release
    The best topics for a press release
    Whom to send the release to
    How to manage the business of issuing press releases
    Using press releases online
    Writing and using ezine articles
    What an advertorial is
    Tutor Marked Assignment

  29. Newsworthy Newsletters
  30. Why does the firm want to produce the newsletter?
    What budget will it have?
    Who will it be aimed at?
    What size or format will it be?
    Where will the information come from?
    How will it be distributed?
    What will its title be?
    How to write the articles
    The different types of article
    Self-Assessed Assignment

  31. Broadcasting Your Talent
  32. Writing radio commercials
    How you should style your commercial
    Mistakes to avoid in radio
    Writing for TV
    Strengths and weaknesses of TV
    The cost of making TV commercials
    Preparing to write
    Understanding the jargon
    Writing a simple commercial
    Tips for a better commercial
    Methods of approach
    Tutor Marked Assignment

  33. Outdoor, brand names and other copy
  34. Developing new brand names
    Creating sales presenters
    Writing exhibition graphics
    Outdoor or transient advertising
    Tutor Marked Assignment

  35. Finding Work Online
  36. Freelance writing exchanges
    How to win writing assignments on freelance exchanges
    Where to look for other writing opportunities
    Tutor Marked Assignment

  37. Your Own Website
  38. Your website - consider the objectives
    Designing your website
    Publicising your website
    Keeping people coming back
    How to write your own web pages
    Self-Assessed Assignment

  39. Marketing Yourself: Bricks and Mortar Clients
  40. Sources of work
    Advertisers and advertising agencies
    Designers and printers
    How to look for work
    Getting experience
    Your first meeting
    Understanding your client’s needs
    Tutor Marked Assignment

  41. Finance and employment
  42. How to keep clients happy
    Using job bags
    Deciding how much to charge
    Letter of agreement
    Getting paid - chasing your money
    Indemnity insurance
    Getting a permanent job as a copywriter
    Self-Assessed Assignment

We supply all the modules at the beginning of the course. That means you can study topics whenever you choose. You don't have to wait weeks to get to a section that you need. Though we recommend you take the modules in the order shown, you can tackle them in any order you choose. To help you get the most from the course, we aim to be completely flexible.