The World's No. 1 Copywriting Course
Blackford Centre for Copywriting
Accredited Diploma in Copywriting
Earn money as a copywriter
Become a copywriter, and earn money doing what you love - writing!
This Diploma course shows you how to write great copy, how to win clients, and how to maximise your earnings.
So, what exactly do copywriters do?
Copywriters write the words for direct mail letters, press ads and TV commercials. They also write web pages, newsletters and brochures. In fact, wherever a company wants to sell something, you'll find a copywriter producing words for it.
The pace of change is accelerating. Consumers are demanding more information. And companies are launching more new products.
That means organisations are having to renew brochures, write new sales letters, and add more web pages.
All this adds up to more opportunities for budding copywriters like yourself.
When you study with us you'll access all of the materials online
Once you've enrolled we'll provide you with login details and the name of your tutor. And as soon as you have these details you can log straight into the system and get started on the course.
Copywriters are important
Copywriters are a special breed of people. They're skilled writers. They have an excellent standard of living. Their work is intellectually demanding.
Their work appears in glossy advertisements, in TV jingles and in beautifully produced brochures. (OK, they also produce a lot of ordinary stuff, as well. But they don't tell anyone that).
Most copywriters work unseen; and few people know about them.
You could be part of that world.
Are you a good writer?
Copywriters need to condense a client's vague ideas into crisp copy. It's a skill we can help you develop in yourself.
You also have to find a way to position a product - to highlight its advantages. That is also something we can teach you.
If you can write well (or you're prepared to learn), you can be a copywriter.
And once you've learnt the secrets, you can write any kind of publicity material.
Having a client approve your first piece of copy is a real thrill. And that’s surpassed only by the thrill of receiving their payment. Imagine getting paid for doing what you enjoy.
Who knows where it could lead? Perhaps a phone call from a top advertising agency, offering you a job?
The most difficult part of learning is unlearning something. Unlearning how you use a language becomes paramount should you want to be a copywriter. The Blackford Centre helped and guided me in doing so. Courtesy that, with no previous background in advertising, I, today have a job at McCann Erickson as a copywriter. I possibly can't thank the institute and my tutor enough for giving me this direction.
- Urvashi, New Delhi
Is there a lot of competition?
Unlike the world of book writing, there's little competition - because there are a few copywriters out there.
A few people work for the big advertising agencies; but most of copywriters work as freelancers.
They tend to do the smaller jobs that the big ad agencies don't want to tackle. They'd charge too much. And they can't respond quickly enough. That's when a freelance copywriter is needed.
Many client companies are too small to justify hiring a big agency (because most small companies employ fewer than ten people). But they need someone to write press releases or client letters. You can provide that service.
And many advertising agencies rely heavily on freelance copywriters. They don't have enough work to pay specialists full-time, but they need lots of different writers.
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