NAME Course

Career coaching course contents

Module 1: Introduction to Career Coaching

- What does a career coach do?
- Pathways to becoming a career coach
- What do we mean by the term career
- Who uses a career coach: typical clients
- The growing demand for career coaches
- How a career coach works
- How career coaching has evolved
- The importance of getting clients to take action
- Benefits of being a career coach
- Self-Study Assignment

Module 2: Understanding your Client’s Needs

- New entrants to the job market: school and college leavers
- Career changers who are dissatisfied with their current role or occupation
- Job seekers who are unemployed as a result of redundancy
- Women returners
- Individuals wanting to consider a self-employed career
- Entrepreneurs looking to start their own business
- Organisations seeking outplacement support or training programmes for their employees
- Outplacement companies seeking coaches to deliver transition services to their corporate clients
- Government or not-for-profit agencies assisting disadvantaged groups (such as the long-term youth unemployed, the homeless or people with developmental disabilities) in entering the workforce
- Self-Study Assignment

Module 3: Establishing the Coach/Client Relationship

- Initial consultation meeting
- Using open-ended questions
- Listening and responding
- Confidence building
- Managing expectations
- Providing advice and encouragement
- Knowing the Key ingredients to a successful job search
- Creating an action plan
- Self-Study Assignment

Module 4: Career Exploration Process - Part 1 - Helping the client identify their skills

- What are skills?
- Why are they important?
- Transferable skills
- Understanding what you are good at and what you have to offer
- What do you enjoy doing?
- Reviewing your achievements
- Evidencing your achievements
- Identifying personal strengths and weaknesses

Module 5: Career Exploration Process - Part 2 - Helping the client think about the way ahead

- Clarifying career direction: evaluating options
- Using assessment tools
- Career planning exercises
- Choosing a similar career
- Changing direction
- Retraining
- Employer’s perspective
- Self employment
- Gap analysis and ways of bridging the gap
- Making a decision and defining a course of action
- Self-Study Assignment

Module 6: Helping Your Client Produce a Winning Curriculum Vitae (CV)

- Getting clients to view CVs as a crucial selling document
- What to include in the CV (checklist)
- Different types of CV
- Style and presentation
- Multiple CVs: tailoring the CV to specific roles
- Self-Study Assignment

Module 7: Helping Clients Conduct a Targeted Job Search

- Understanding how the job market works
- The open market
- The hidden market
- Telephone techniques and perfecting your ‘elevator pitch’
- Making the most of your references/referees
- Self-Study Assignment

Module 8: Applications and Letters

- The Art of letter writing
- Different types of letters
- Application forms
- Checklist for filling in application forms
- Investing time and effort
- The importance of record keeping

Module 9: Preparing Clients For Interviews

- Understanding selection interviews
- Types of interviews
- Assessment centres
- Presentations
- Answering interview questions
- Asking questions at interviews
- Impression management
- Staying calm and relaxed
- Improving a client's body language
- Do’s and don’ts of interviews
- Self-Study Assignment

Module 10: Helping the Client Manage Their Job Search Campaign - Reviewing progress, assessing approach and dealing with setbacks

- Maintaining the right frame of mind
- Getting organised
- Systematic approach to planning
- Time management
- Building up a database
- Learning and recovering from setbacks
- Keeping going
- Celebrating successes
- Self-Study Assignment

Module 11: Helping the Client Assess Job Offers

- Essential questions the client needs to ask
- Tempering enthusiasm with caution and objectivity
- Reviewing the offer letter
- Negotiating the salary and benefits package
- Confirming acceptance of the offer and other follow-up actions
- Transitioning into the new role successfully

Module 12: Setting Up Your Career Coaching Practice

- Choosing a legal structure for your business
- Choosing a name and location
- Initial resources required
- Creating a business plan
- Setting a fee structure
- Working to an ethical code of conduct
- Managing risk
- Self-Study Assignment

Module 13: Developing Your Coaching Skills

- Staying in touch with developments, trends and new ideas
- Volunteer experience
- Finding a mentor
- Joining professional associations
- Continuous professional development
- Useful resources

Module 14: Promoting Your Services: Finding Clients

- Analysing the market
- Producing a marketing strategy and plan
- Networking
- Building relationships
- Referrals from existing clients
- Advertising
- Free media listings
- Your website
- Newsletters and e-books
- Managing your personal brand and online profile
- Seminars, workshops and events
- Selling techniques
- Free initial consultation
- Working with local companies
- Self-Study Assignment

Module 15: Running Your Own Practice

- Administrative support
- Employing others vs associates
- Partnership working
- Letters of agreement (private clients)
- Writing proposals (corporate clients)
- Meeting with a prospective corporate client
- Financial matters and bookkeeping
- Managing your time and your workload
- Getting paid – invoicing and chasing late payments